New look, same old Three Point Four Media

We’re former journalists who combine strategy and storytelling to drive interest, attention, and impact for our clients.

We ran into a bit of a shoemaker’s son situation here at Three Point Four Media: We were so busy handling our client’s strategy, messaging, and websites that we let our own grow stale. No longer! Behold the new and improved Three Point Four Media dot com, a simple and succinct website that tells people what we do and showcases our work.

We are constantly telling our clients to do less and do it better. So we took some of our own medicine. Gone are dense paragraphs of text outlining all of our services and in its place are pared-down examples of what we’ve done for clients: Apparel naming for the North Face, taglines and copy for Nike, a video for Acumen America, and more. The homepage? Two tight paragraphs outlining our philosophy.

About that philosophy. Strategy has always been integral to our work, we just hadn’t prioritized it in our messaging. We’re journalists—we ask questions and use the information gathered to strategically shape the output, regardless of the medium. This is an increasingly valuable skillset. In a business environment where AI is overtaking a lot of the production, we need to put what we’re really good at front and center: the ideation and strategy that makes great work.

So, there you have it. As the new website says, we’re former journalists who combine strategy and storytelling to drive interest, attention, and impact for our clients.

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A video

A new sizzle reel, courtesy of longtime TPF partner Austin Bailey.

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A book

What a delight! I actually slowed down the last 150 pages to savor this novel that tells the story of a country house in New England across generations. Ghosts, apple trees, seances, catamounts! It mixes form and voice in a way that is equal parts thrilling and aesthetically pleasing.

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A song

For two years now, friends have told me I’d like the indie band Geese* and the solo work of their frontman Cameron Winter. For some reason, it never really clicked. Then I heard “Taxes” off their forthcoming record Getting Killed—and when those guitars come in, well, it feels good to be alive!! More of that, please.

*Not to be confused with Goose, the jam band friends are also telling me to listen to that I do not like.

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An article

This New Yorker profile of Mac Demarco is a lot of fun because Amanda Petrusich is a great writer and she got a ton of access. She visits him for three days at his house on an island off the coast of British Columbia. They go canoeing. He opens up about his sobriety. Just last month, I talked to Molly Young for the TPF Q&A about how important access is for a good celebrity profile, and what she said was in my mind while I read Petrusich’s story:

…the strength of a profile correlates directly with the amount of access you have. So if you have an hour with somebody, you're going to write a Wikipedia entry with some great adjectives, if you're lucky. I will only do a profile if I can get some pretty serious access.

Petrusich got some pretty serious access.

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A run

Doesn’t get much better: 52 degrees with a light rain, mud splattered on the back of a cotton tee, one maple starting to burn red. That’s FW26 Marketing Shoot™️ weather.

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